By While business cards typically feature branding, contact information and services on the front, using the back of your cards provides additional creative options to engage recipients. Here are some ways to make the most of this space:
The reverse side offers room for supplemental details about your business. Consider neatly adding your company tagline, founding date, certifications, awards or fun facts that capture attention.
Don’t clutter the card, but briefly expand on key specialties, products or programs that you couldn’t fit on the front. Bulleted lists work well for easy scanning.
Visually display social media handles associated with your brand. Repeat website or email addresses prominently on the back too, so recipients don’t have to flip back and forth.
Maps, graphics or QR codes linking to online profiles make great back-of-card additions. Just ensure visual elements are clean and professional.
For retail businesses, prominently promote sales, special offers, discounts or seasonal promotions on the reverse side to drive traffic and sales. Limited-time language creates urgency.
Alternatively, share beta registrations, event announcements, giveaways or contests to generate buzz. The back essentially becomes a mini flyer.
Consider including a perforated section with a calendar, planner, cheat sheet, ruler or other handy item recipients can detach. This creative tactic makes your card more functional and memorable.
Nonprofits can include a concise case for support or reiterate their mission on the back. Charities may state donation options or volunteer needs as well.
Just be wary of making the reverse overly dense and difficult to read. Maintain clean design with adequate white space, quality printing and minimal text. Services like Metal Kards Answers offer guidance.
Professionals should also aim to keep card backs uniform, as haphazard writing looks unpolished. But the space invites creative communication if used strategically.
The bottom line? Don’t let the back of your business cards go to waste. Make every inch work for your brand with Metal Kards’ expert design tips.
